New Media - What Is It?

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New Media - What is it?

Adam Clayton Powell, III
Ben Davis
Jillaine Smith
David Jensen


Ben Davis is the Getty Information Program and a research associate at the C. Ben's background is in the fine arts and multimedia development.

Following are Ben's comments on New Media:

What is new media?. Where it is going?

To illustrate the nature of new media, Ben threw a rock into the audience. When an audience member caught the rock, the sound of glass breaking was emitted from the rock.

New media. We forget that new media has a history. Image can be employed a lot of different ways. New media comes from a very interesting juxtaposition. We get ideas for uses of new media by mining uses of old media. The web is comparable to older methods of presenting textual data with photographs. New media comes from old media but it is a juxtaposition of old forms.

New media and the internet allow us to connect the teacher to the source material.

In art we copy the masters to understand what it felt like to experience making that image.

The Seiko video watch is an example of new media, especially since a lot of people tell time by television.

New media in 1507 was the broad look of the world.

Digital information and new media have incredible self-reflexive properties.

Without new media there is no Stephen Hawkins. The mind is coming to you through the computer. Makes you realize where you are. There are great things to come from this new technology, fundamental things about new media and new technology.

New media allows for a much lager system of production, distribution, and education systems.

At Getty, we approach the problem this way:

Digital Publication
Digital Design
Digital Communication

The pre-press for the book is digital. That Quark file is the new media. New media start with digital technology.

Web site:

The real images are on the web not in the book. Stuff in the book is just surrogate. Do the web sight first and then publish the book if necessary.

It is fascinating when a book can be made into a place. This book is a web on the page. The real thing is based in the new media.

New media are forcing old property rights into a convulsion.

When copy someone's info, put a link in to the source. The Internet as a three-d experience.

Robin Culberg is a graduate student at the MIT media lab. She presents a history of photography by presenting a time-line construction of photographs in the form of 3-d computer graphics. The user can fly through the information. With examples like this, we are traveling through information. Would you think of getting on a plane to go to a database? We are mixing metaphors. Are you able to scroll a actual window?

I would stress that these new technologies are not far off. The uniqueness of the product and the experience is new media. We live a culture that is always interested in the new. We should always be interested in the old as well.


New Media What is it?

David works on the Los Angeles Project where they are trying to imagine cultural models in the future through the use of networking.

Following are some of David's remarks:

How we are integrating new media into our thinking? New technologies and new media will provide people with access to cultural information.

The Los Angeles Concept envisions digital communities in the form of a digital community project. We are looking to explore models of participatory culture and bring these technologies to life. The initiative is community driven. The url for LA CultureNet is

LAP committed to a renewed appreciation of culture and education as renewable resources.

LaCulture net is based on three ideas: (1) participatory culture, (2) digital communities, and (3) generosity. Presently there are 500 participants on La Culturenet

We are interested in the new relationships evolving from work with non-profit organizations, and working together- designing opportunities.

Web sites are using mass media analog technologies connected to the web, but people are integrating other types of technologies on web pages. There is a intersection between analog and digital media in terms of presentation on the following web sights.

Three types of sites:
Interactive and process based
organizational and presence based
advertising and information based

Web sights are using old analog technologies to get mass-distribution of their messages.

The presenter learned from the Christian Coalition web sight about community organizing and construction of information. The sight has seamless design. If you have a particular question that has a political relevance, they have created mechanisms by which you cam immediately respond to politicians. You can easily communicate your cultural values to a broad audience.

Tele-Garden Project is an amazing interactive web sight. A series of cameras are on the garden. You can maneuver through the sight and program the different things to do- adjust water and light, but you don't know how many people ar interacting with it at a given time.

The Cinemedia sight ties to over 4,000 other sights.

UCR/California Museum of Photography provides digital images for curriculum development specialists. The web sight constantly provides on-line exhibitions. The user has a virtual magnifying glass allowing them to view the images in greater detail.

Border Grill Restaurant web sight in Santa Monica, California advertises itself and then ties the sight back to a weekly television show that it does for the community.

The KCRWWW web sight offers real audio technology whereby the user can listen to excerpts of a lot of different D.J.'s favorite play list.

House of Blues sight provides a lot of audio technology. The goal of this sight is to disseminate blues culture.