La Jicarita Enterprise Community

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La Jicarita Enterprise Community, Inc. is involved in establishing community networks for the purpose of developing for profit companies in Northern New Mexico. Serving the areas of Taos County, Southern Rio Arriba County and Mora County, La Jicarita serves as the representative to the U.S. Department of Agriculture for rural development in these areas which have been designated as one of 33 Enterprise Communities in the United States.

Our Vision

Una vida buena para todos. A good and wholesome life for everyone. Life is a process; hence, the community's vision is a process not a state: the continuous improvement of the collective quality of life by increasing both the tangible and intangible wealth of the community through nurturing of the physical and spiritual.

La Jicarita is directed by 12 board members representing the following sectors: 1) Public 2) Education 3) Private For-Profit; and 4) Private Non-Profit. Taos, Rio Arriba nd Mora counties each appointed one member of each sector. All actions made by the Board of Directors are based on consensus.


Ron K. Martinez, CAO
Ben Sanchez, Project Coordinator 
Michelle Romero, Admin. Assistant
Michael Rivera, STW Coordinator
TBA, Admin. Assistant
Joyce Romero, Career Specialist
Barbara Bustos, Career Specialist
Andrea Garcia, Career Specialist


    Marcel Torres, President 
    Lorenzo Valdez, Vice-Pres.
    Gus Cordova, Treasurer
    John T. Romero, Secretary
    Anita LaRan
    Lillian M. Sanchez
    Henry Sanchez
    Patricio Garcia
    Harry Cordova
    Vicente Abeyta

La Jicarita is funded through the Empowerment Zone Enterprise Community Initiative, a project of the USDA Rural Development Program.
For more information please contact:
La Jicarita Community Enterprises
P.O. Box 546
Penasco, NM 87553
LJEC, Mora Sub-Office
P.O. Box 777
Mora, NM 87732